Brand strategyVIEW PROJECTS
Strong brands are backed by stronger strategies. Developed with a two-pronged approach for best results, Smack Bang’s strategic offering explores branding exercises with the client meshed with market research and competitor analysis to craft a comprehensive manual, translating the key foundational elements that form the backbone of a commercially-viable brand.
Brand IdentityVIEW PROJECTS
A visual identity in the form of a logo or branded content is often the first interaction an intended audience will have with a brand. Smack Bang’s brand identity offering works collaboratively with the client to meticulously weave the brand narrative into a visual representation — ensuring relevance and engagement at every touchpoint to produce an impactful and memorable branding suite.
Web and Digital designVIEW PROJECTS
Smack Bang digital solutions grant brands greater reach, visibility and connection with their consumer. We build user-friendly websites deeply rooted in brand story with a dynamic market presence that are not only aesthetically skewed, but UX and SEO optimised for an enjoyable user journey and successful conversion.
Packaging designVIEW PROJECTS
In a saturated market where packaging can mean the difference between a purchase and a passer-by, it is pivotal to ensure brand packaging merges both aesthetic and a targeted CTA to guarantee a product pick-up. Proficient in packaging of all forms, with a nod to sustainable solutions, Smack Bang’s packaging offering is a comprehensive creative process of understanding brand objectives and consumer purchase behaviour.
How a brand speaks to a consumer is often how the consumer will remember that brand and how it made them feel. Leading brands explore clever tones of voice that connect with the consumer, cross-platform. Smack Bang offers strategic copywriting crafted by leading wordsmiths to decode your brand DNA and attract your intended audience — converting on-timers into lifelong loyalists.
Photography and videography
A brand is only as good as the content it is producing or portraying. Creating content that both connects with your consumer and converts for your brand is a crucial element to brand success. Smack Bang partners with the best of the best to offer top-tier product and lifestyle photography and videography services — from studio-style product shots, social shoots and in-situ lifestyle photography to strategic brand videos.
To further amplify your messaging and elevate brand awareness, clever marketing executions supported by strategic marketing collateral is a stealth move in getting your brand seen. Smack Bang works across a large scope of marketing resources from internal support presentations to consumer facing collateral — all created with key brand objectives and consumer needs front of mind.
Spatial DesignVIEW PROJECTS
A bricks and mortar presence is a tangible extension of a brand and acts as an immersive opportunity for your target audience to truly engage with your brand. Smack Bang partners with Interior Designers, Architects and Developers on spatial design, extending the brand identity beyond a PDF, into a physical space. From pop-up events and installations to more permanent spaces and developments — every square foot is considered with innate care and integrity to translate brand DNA.