A strong brand is backed by a strong strategy. At Smack Bang, Strategy is at the heart of everything we do. Without a solid foundation it is impossible to build a brand with unwavering strength and the shine needed to win in tomorrow’s market. As a leading branding agency, Smack Bang equips brands with the strategic positioning they need to achieve their goals.

With no shortage of businesses out there, your brand name is a core differentiator from the masses. It is your opportunity to set the tone of your brand with loud and clear intentionality. We believe when done well, a good brand name will be distinctive from competitors, authentic to your brand vision and elicit the appropriate emotional response from your audience.

Developing a cohesive and robust brand identity is an integral element of any effective brand strategy. Your visual identity is often the very first interaction an intended audience will have with your brand. A memorable and relevant brand logo, typography and brand colour palette will not only convey the desired brand aesthetic in one fell swoop but will trigger interest and intrigue into brand purpose, with consumers. Creating a strong and engaging visual brand identity begins with using the strategic brand principles and core foundations that act as a springboard for the creative development.

The purpose of packaging is to protect the goods inside but additionally, and arguably more importantly, it is to create a presence – standing out on a shelf or site. The power of packaging, both good and bad, is monumental. It has direct influence on buying behaviour and thus, whether developed with minimal environmental impact in mind, or intended to convert on social platforms, packaging design should be a careful consideration in a brands overarching marketing strategy.

In the digital age thoughtfully considered web design is paramount to the success of e-commerce brands. A website gives potential consumers an instant, often first, impression of your product or service and consequently affects the way in which consumers perceive your branding, ethos, messaging and credibility. Brands with an engaging and thoughtful digital design create an opportunity for greater reach, deeper connection and increased conversion with their audience. Investing in strategic website design can generate outstanding profit and brand awareness for a business.

Web Development, when done right, is integral to a successful brand as it directly impacts how your business is perceived by your audience. It is a reflection of your brand and what it stands for, and is a key player in keeping users on your site long enough to lead to conversion.

Nailing your brand voice is the (often overlooked) ingredient to nailing the emotional connection with your ideal client. Copywriting goes well beyond listing your product features, advantages and benefits – the words we use have the power to tell a story and tug at a heart string. The way your brand speaks to your consumer is how they will remember the brand and the feelings associated with it. Leading brands not only have a clever tone of voice, but one that is distinctive to them, communicating seamlessly with consumers across every platform and touchpoint.

A brand is only as good as the content it is pedalling. Crafting content that achieves the trifecta of success; cut-through, connection and conversion is crucial to ensuring traction amongst crowded marketplaces. We know that effective photography and videography play a big part in the effectiveness of your content production. Visual assets present an opportunity to capture your audience’s attention through stimulating visuals that speak to the heart of your brand message in an engaging and thoughtful way.

It does not matter how great your product or service is if you don’t know how to market it correctly it will be lost amongst the masses in today’s saturated market. Marketing is an integral part of every successful brand and with consumer attention spans waning it is more important than ever to get it right. Great marketing will amplify your messaging and elevate brand awareness. Clever marketing executions supported by strategic marketing collateral is an integral step in getting your brand seen.

We believe strategic planning is brought to life when it is utilised to develop stand out campaigns. At SmacK Bang, we bring bright, iconic, and innovative ideas with the power to execute across all platforms. After establishing a go-to-market strategy and communication strategy for your brand, our experts leverage these concepts to build campaigns that will not only get your brand noticed, but remembered.

When spending on marketing and advertising you want to ensure you are getting a great ROI – and that’s where Performance Marketing comes in. This offering ensures your paid marketing efforts are entrenched in a solid professionally informed strategy and geared towards ROI.

Gone are the days of static images filling up our feeds and our lives, the future is in Motion. Smack Bang offers motion graphic and animation services to take your project to the next level and appeal to the modern consumer to help you thrive in tomorrow’s market.

Smack Bang can take you from ideation to creation with our Merchandise and Product Design service. Whether you have the concept down pat or your brand is looking to expand into the product category and are yet to work out what that will look like, we have identified every step in the process of bringing a product to life, so you don’t have to.

Whilst the digital space is an important pillar of your brand identity, brand must carry through every touchpoint to deliver a truly captivating brand experience. A bricks and mortar presence is a tangible extension of a brand and acts as an immersive opportunity for your target audience to engage with your brand. Whether this be through store design, flagship curation or an elevated pop up experience, Experiential Design can sell the dream of your product and service to the audience across multiple senses.