Trend Paper  —  11 06 22

The Future of E-Commerce

Introducing the Trend Paper — A quarterly insight into the trends shaping our future. We’re excited to be bringing you these insights to untap your brand’s potential and bolster it for success in tomorrow’s market. First up: The Future of Ecommerce.  ​ A seismic shift has been felt across the e-commerce landscape in recent years

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Future Brands  —  02 06 22

The 10 Traits of Future-Ready Brands

Consumer expectations are rapidly transforming and brands need to be future proofing their strategy if they want to continue to achieve in the climate that is our modern world. As saying goes: fail to plan and you plan to fail. Brands that are future-ready will be those that manage to plan ahead with insight and

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Future Brands  —  02 06 22

Is ‘purpose-washing’ the new greenwashing?

This post was guest authored by Luke Dean-Weymark is the co-founder and Director of purpose-led communications and creative agency Compass Studio — a boutique communications and creative agency, with macro thinking.  With over 15 years of experience across the Australian and UK PR industry, Luke is passionate about preserving our planet and the power of

Our Studio  —  31 05 22

We’ve transitioned to a 4 Day Work Week – Here’s why.

3 years ago working effectively from home was considered impossible. Today, it’s celebrated as the ‘norm’. We look back on old ways with new lenses and the beauty of retrospect shows how flawed our original rigidity and thinking was. In 10 years from now, I guarantee we’ll be looking back with the same lens at

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Future Brands  —  18 05 22

The Future: Sustainable Packaging Part II

Here at Smack Bang, we help our clients produce planet-friendly products that prioritise after-life over shelf-life.   In a consumption driven world the materials we use to package and handle our products can have a huge impact on our planet. We recently had Amanda Imrie, HH Global’s APAC Sustainability Director, present to our team an

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Future Brands  —  13 05 22

Fashion’s Brave New World.

The words fashion and sustainability do not exactly go hand in hand. Fast fashion accounts for ten percent of the world’s carbon emissions and is the second largest consumer of the world’s water supply. The harsh reality is that any form of consumerism can have negative impacts for the environment, with up to 80% of

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Future Brands  —  13 05 22

The Future of Fashion with Bianca Gregg of Del Rainbow

Fast Fashion is responsible for two thirds of the earth’s landfill and produces more carbon emissions than all international flights and maritime shipping combined. This impact is huge, and consumers are demanding change. We spoke to Bianca Gregg, Co Founder and Director of Del Rainbow about what she believes the future of sustainable fashion looks

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In Conversation  —  07 05 22

Balancing Motherhood and Business, with Mumli

As a female founded business, Smack Bang has always sought to empower working mothers and obliterate stigma traditionally bestowed to mummas who value both their career and their role as a mum. To celebrate Mothers Day this year we spoke to Melanie Corlett, the founder behind Mumli, an app that helps you collect, save and

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