If you’re a brand builder of any kind, it is your job to redefine the laws of attraction to trigger an emotional response in your audience. And not just any emotional response — Ideally, one that elicits a sense of connection that takes the relationship beyond merely a transactional one. If you can, one that

There is no denying the power of branding is absolutely unstoppable. Branding is the ultimate sway your business will have in its desired market. As the world continues to immerse itself deep into the digital depths, branding has become a top priority for leading companies looking to differentiate their offerings and in turn, increase their

There’s a tried and tested formula to create an award winning brand that can cement itself as a serious industry stayer straight out of the gates. Here, we take a dive into the areas of focus to achieve this success through the lens of recent branding project, Giddy Citizen. __ According to a Harvard Business

Introducing the Trend Paper — A quarterly insight into the trends shaping our future. We’re excited to be bringing you these Digital Agency insights to untap your brand’s potential and bolster it for success in tomorrow’s market. First up: The Future of Ecommerce.  ​ A seismic shift has been felt across the e-commerce landscape in

Consumer expectations are rapidly transforming and brands need to be future proofing their strategy if they want to continue to achieve in the climate that is our modern world.   As saying goes: fail to plan and you plan to fail. Brands that are future-ready will be those that manage to plan ahead with insight

3 years ago working effectively from home was considered impossible. Today, it’s celebrated as the ‘norm’. We look back on old ways with new lenses and the beauty of retrospect shows how flawed our original rigidity and thinking was. In 10 years from now, I guarantee we’ll be looking back with the same lens at