Ideas + Insights  —  01 08 22

Breakthrough with branding: Here’s how to be brave.

There is no denying the power of branding is absolutely unstoppable. Branding is the ultimate sway your business will have in its desired market. As the world continues to immerse itself deep into the digital depths, branding has become a top priority for leading companies looking to differentiate their offerings and in turn, increase their


Ideas + Insights  —  05 07 22

How to maximise shelf-appeal: All the best products are following suit.

There’s a tried and tested formula to create an award winning brand that can cement itself as a serious industry stayer straight out of the gates. Here, we take a dive into the areas of focus to achieve this success through the lens of recent branding project, Giddy Citizen. __ According to a Harvard Business


Trend Paper  —  11 06 22

The Future of E-Commerce

Introducing the Trend Paper — A quarterly insight into the trends shaping our future. We’re excited to be bringing you these Digital Agency insights to untap your brand’s potential and bolster it for success in tomorrow’s market. First up: The Future of Ecommerce.  ​ A seismic shift has been felt across the e-commerce landscape in


Future Brands  —  02 06 22

The 10 Traits of Future-Ready Brands

Consumer expectations are rapidly transforming and brands need to be future proofing their strategy if they want to continue to achieve in the climate that is our modern world. As saying goes: fail to plan and you plan to fail. Brands that are future-ready will be those that manage to plan ahead with insight and


Future Brands  —  02 06 22

Is ‘purpose-washing’ the new greenwashing?

This post was guest authored by Luke Dean-Weymark is the co-founder and Director of purpose-led communications and creative agency Compass Studio — a boutique communications and creative agency, with macro thinking.  With over 15 years of experience across the Australian and UK PR industry, Luke is passionate about preserving our planet and the power of

Our Studio  —  31 05 22

We’ve transitioned to a 4 Day Week – Here’s why.

3 years ago working effectively from home was considered impossible. Today, it’s celebrated as the ‘norm’. We look back on old ways with new lenses and the beauty of retrospect shows how flawed our original rigidity and thinking was. In 10 years from now, I guarantee we’ll be looking back with the same lens at


Future Brands  —  18 05 22

The Future: Sustainable Packaging Part II

Here at Smack Bang, we help our clients produce planet-friendly products that prioritise after-life over shelf-life.   In a consumption driven world the materials we use to package and handle our products can have a huge impact on our planet. We recently had Amanda Imrie, HH Global’s APAC Sustainability Director, present to our team an


Future Brands  —  13 05 22

Fashion’s Brave New World.

The words fashion and sustainability do not exactly go hand in hand. Fast fashion accounts for ten percent of the world’s carbon emissions and is the second largest consumer of the world’s water supply. The harsh reality is that any form of consumerism can have negative impacts for the environment, with up to 80% of