We’re Smack Bang, an independent creative agency stoking the fires of obsession.
We work globally out of Sydney, Australia, building and boosting brands to prepare them for success in tomorrow’s market.
From strategy to storytelling, brand experience to boundary-pushing design, we apply unconventional creativity to clients doing right by the world. We turn compelling ideas into commercial success stories through the power of brand in all its forms.
We’re all about collective success. Everyone’s an equal in the creative process as we work toward a shared goal – no egos here. We don’t make our partners fit into our formula. Instead, we find what works for you.
We know designing the future starts with us, which is why we are working on becoming a certified B-Corp. From the clients we work with to our internal processes, we genuinely care about the legacy we leave.
Supercharging the everyday.
A vision of women’s economic empowerment.
A fluff-free skincare brand to inspire joy.
Experiential identity design for a global tech brand.
Reinventing recycling: A new material that could change the world.
Redefining beauty for the next generation.
The future of activewear.
We work with clients to create immersive worlds - brands that draw you into their orbit, make an impact & gain a cult following. Just ask and
We don’t just design brands for pleasing aesthetic, we bring purposeful businesses to life and grant them longevity in the game.
Follow us to stay updated with studio happenings and projects in the works.