Brand Strategy

Unchallenged assumptions do not produce compelling brands. Research does.

A strong brand is backed by a strong strategy. At Smack Bang, Strategy is at the heart of everything we do. Without a solid foundation it is impossible to build a brand with unwavering strength and the shine needed to win in tomorrow’s market.

As a leading branding agency, Smack Bang equips brands with the strategic positioning and compelling storytelling they need to achieve their goals.



So what is our secret sauce you may ask? At Smack Bang our team takes a two pronged approach that combines branding exercises with market research and competitor analysis to craft a comprehensive manual, translating the key foundational elements that form the backbone of a commercially-viable brand. The result is an immersive brand world made real through creative storytelling and carefully crafted copywriting to ensure your audience is not just engaged, but obsessed.

The nitty gritty

The first step in forming your strategy is an intensive branding workshop in which we gather the brand’s key stakeholders together to meet with a carefully assembled creative team fit for your project. This workshop allows us to get to know your brand and vision at a fundamental level to then extract your “why” and your brand DNA. With this information we formulate your strategic positioning and tease out the story that will inform your immersive brand world.

We then build this out into a comprehensive brand narrative, rooted in strategy and purpose, and crafted into a detailed manual for internal stakeholders to gauge a 360 degree view of the brand in its entirety. This extensive manual is called your Brand Foundations and meshes market research and competitor analysis with founder intel and vision to present an engaging brand story, distinct brand voice, key brand messaging along with a strategic and competitive brand positioning. All Articulated and finessed with creative storytelling to become irresistible to your target market.

Armed with your newly gained tools and breadth of strategy, your brand will be well on its way to gaining traction in all the right places.

Stalk our previous Brand Strategy and Positioning clients that have found success in the marketplace:

Core Breakdown

What’s included in your Brand Foundations:

Brand Story. What conversation do you want to own and why?

Brand DNA. What is your vision and how is your ‘north star’ driving you forward?

Brand Positioning. What is the smartest approach to becoming a category leader?

UVP. What is your competitive edge and how do we double down on it?

Brand Values and Tone of Voice. How will your brand connect with your audience?

Target Audience. Who will love you the most and how do we ignite their loyalty?

Competitor Analysis. What does the landscape look like and how do you make your mark?


The process was extremely thoughtful from beginning to end and I believe the brand will stand the test of time, forever bringing a smile to the consumer’s face, thanks to Smack Bang.

— Georgie Woods, Founder Giddy Citizen

The expertise the Smack Bang team brings to a project is priceless. The whole process, from ideation to completion has been a dream. I couldn’t be more proud of what we created together. Thank you Smack Bang.

— Keira Rumble, Founder Habitual Beauty

We couldn’t imagine better partners to build our brand. The strength and success of our new branding has made acquiring new relationships with big, existing brands all the more easier for us. We can honestly say we wouldn’t be where we are without Smack Bang.

— Sophie Ginns, Co-founder Worn For Good

A strong brand name should be authentic, memorable and resonate with your dream audience.

Keen to hear more about our creative services? Let’s chat.