We pay respect to the Traditional Custodians and First Peoples of NSW, and acknowledge their continued connection to their country and culture.
The Nitty Gritty
The first step in forming your strategy is an intensive branding workshop in which we gather the brand’s key stakeholders together to meet with our creative team. This workshop allows us to get to know your brand and vision at a fundamental level to then extract your “why” and your brand DNA. From here, we formulate your strategic positioning and tease out the story that will inform your immersive brand world.
We then build this out into a comprehensive brand narrative, rooted in strategy and purpose, and crafted into a detailed manual for internal stakeholders to gauge a 360-degree view of the brand in its entirety. This extensive manual is called your Brand Foundations and meshes market research and competitor analysis with founder intel and vision to present an engaging brand story, distinct brand voice, key brand messaging along with strategic and competitive brand positioning. All Articulated and finessed with creative storytelling to become irresistible to your target market.
Armed with your newly gained tools and breadth of strategy, your brand will be well on its way to gaining traction in all the right places.