Brand Name Development

When we brainstorm names for our clients we always start the process by identifying what your name needs to communicate to attract your ideal customer. The name should, in part, reflect your company’s values and visions. Hundreds of thousands of brand names are registered every year so it’s imperative that your own makes you the talk of the town.

Whether you need a little help deciding on a brand name, product name, or a name of a new collection or set of products / services, here’s what you can expect from the Smack Bang name development package:



We start by sending you a branding questionnaire to get all an understanding of your business vision and goals, the specifics of what you’re looking for in a name and existing brand names that you love. Once we have all the information we need, our entire team get together for a brainstorming session. From this, we present to you 6 concepts with accompanying rationales.

Throughout this process, our team will also conduct a domain check to see that the names we present you with are indeed available.


Ever felt stuck for words? It happens to the best of us. Whether the cat’s got your tongue or you’re just struggling to put pen to paper in a meaningful and unique way, save yourself a whole lot of time (and heartache) by partnering with us to on your copy. Think clear, concise brand messaging, words that prompt action and avoid clichés – our copywriters are experts when it comes to strategy and creating clever copy that speaks to humans.


Why invest in good copy?

If our dating histories have taught us anything, it’s that good looks aren’t everything and the same goes for branding. Sure looks are important, there has to be that initial attraction but great conversation is what is going to keep your audience hanging around for the long haul.

You know yourself, when you come across a killer brand that seems to do and say all the right things, you can’t help but to keep checking back to see what they’ve been up to, they’ve got you hooked and it’s all because of the written word.


Our process

We like to keep it simple around here and start off with you filling in a copywriting brief, followed by a face-to-face with your lovely copywriter to determine your goals, expectations, and deadlines. Once our writer has all the details and documents from you they will get started on their first draft and revise any changes with the help of your feedback. Generally, a couple of tweaks is all it takes until you are ready to hit publish (or print) on that sparkly new copy you have.


What we do

There are a few options when it comes to copywriting with Smack Bang. You might need the full shebang – copy guide, tone of voice development, website copywriting, SEO copywriting, product descriptions, brochure, and marketing copy or you may need a bit of editing, proofreading or a little help with your about page. We do it all.