Brand Identity

When supermarkets only carried one type of flour, brand was not important. However, times have changed and today’s e-commerce world supplies consumers with limitless purchase options, meaning that brand, quite simply, is everything.

Developing a cohesive and robust brand identity is an integral element of any effective brand strategy. Your visual identity is often the very first interaction an intended audience will have with your brand. A memorable and relevant brand logo, typography and brand colour palette will not only convey the desired brand aesthetic in one fell swoop but will trigger interest and intrigue into brand purpose, with consumers. Creating a strong and engaging visual brand identity begins with using the strategic brand principles and core foundations that act as a springboard for the creative development.