The future of activewear.
- PROJECT SCOPE:
- Web Design
- Sydney, Australia
P.E Nation is a true reflection of its two power player founders and their vision to create an ultra-cool, activewear brand that blurs the lines between masculinity and femininity. Collaborating with Pip Edwards and Claire Tregoning was an honour and together, we pushed the boundaries of the P.E. brand to position the label as an energetic, courageous and highly wearable label that merges design, sport and community as a way to make real connections.
“Smack Bang interpreted our creative brief and built a super strong brand and website that totally reflects and captures the true P.E Nation vibe.”
– Pip Edwards, Co-founder & Director
We set out to capture the energy, strength and power of both the label’s line and its founding power pair of Pip Edwards and Claire Tregoning. With its contemporary, catchy and distinctive aesthetic, the end result is as dynamic as its constant market domination.
Focussing on the high-powered energy of the label, we developed a flexible and multi-purpose identity system that worked seamlessly across both physical and digital. We created a suite of logos, graphic system, supporting font suite and ownable colour palette that would successfully launch P.E Nation as a highly original and distinctive brand across garments, campaigns, website and packaging.