Pepper

Our modern-day lives are defined by motion, speed, and noise. So it’s no wonder the path to feeling confident, comfortable, and connected is complicated. The demands of today are designed to tear us away from the connection we so desperately need, with ourselves, and those we love most.

That’s why Pepper exists.

Not your regular sexual wellness store, Pepper is an antidote to modern times, here to foster stillness, enrich connection and help you go deeper.

Why? Because they believe that a well-functioning connection to ourselves leads to a well-functioning connection with the world. And when we’re intimately in touch on the inside, it shows on the outside.

Scope

Featured In

Awards

Who is Pepper?

Pepper was created from a shared desire to empower people to explore and embrace a greater sense of sexual well-being. The founders set out to create a sex toy purchasing experience that was not only comfortable and safe but also fun! Granting their staff the title of ‘Connection Connoisseurs’, across every touch point the Pepper team is committed to delivering a seamless experience that encourages customers to embrace and explore their sexuality. Pepper exists to remove antiquated ideas of stigma and shame and promote connection-driven and pleasure-positive sexuality. Pepper places sexual wellness on the map as a key pillar of health that should be embraced by all.

The Problem

Smack Bang was approached to work with the founding team at Pepper on their repositioning by undertaking a revamp of their e-commerce strategy, web design, art direction, product photography, 3D rendering design, and performance marketing.

The Solution

On a mission to challenge convention and change conversation, Pepper is all about real, conscious connection with oneself, with those you love most, and with the world around you.

Harnessing the power of performance

We knew that revamping Pepper’s brand and launching the new Solution Kits would be pointless if we couldn’t reach and engage an audience. So, we teamed up with the marketing gurus at Common Intent to develop a series of ads and content pillars that would captivate and grow their audience on social media.

To cater to Pepper’s diverse audience, we knew that we had to use different approaches and cues to keep everyone interested. That’s why we presented information in a variety of unique ways, ranging from sensual visuals to witty humour and expert guidance. This allowed us to connect with people on multiple levels and make sure that everyone felt included and understood. After all, sexual wellness is a personal topic, and we wanted to make sure that everyone felt comfortable engaging with the content and the brand.

Helping Pepper tell a cohesive story has translated into a dynamic web experience, with the team feeling a groundswell of new engagement across the board, with boosts such as;

Conversion rate increased by 78% Online orders increased by 104% Total sales increased by 107% Average order increased by 0.4%

Collaborators

Nacho Velasco

Animation

Lucy Alcorn

Photography

Common Intent

Performance Marketing

Applause

“The Smack Bang team is genius. We launched our Pepper site a couple of years ago, and it became clear that we needed a rebrand and a new e-comm site. The Smack Bang group was our answer.

As Jamie says, ‘we all work in our zones of genius.’ And that, they did. Now our site is eye-catching, sophisticated, and interactive. It represents everything we are trying to do in the sexual wellness space. We are forever grateful to our friends at Smack Bang.”