Printebebe

Meet Printebebe, where “oui” meets “no worries”. Printebebe revels in the joy of childhood nostalgia with clothes that embrace the laid back nature of our Australian roots with the effortlessly chic style of French dressing. Smack Bang was tasked with transforming children’s clothing label Printebebe into an unforgettable brand experience that encompasses what it means to be a kid. Not just another childrenswear brand, Printebebe has a distinct brand personality, reflective of their mission and values, that our team teased out, aligning their messaging across every touch point.

Dive into a world where kids can dare to be themselves. Nostalgic, joyful and made to last, Printebebe creates timeless collectable must-haves that have been consciously-made with love. They know the journey of childhood is a precious one – designing souvenir keepsakes that mark adventures in time. Confident, memorable and value led, Printebebe invites you to enter a near realm that abounds with true creativity and real flair.

Scope

Who is Printebebe?

Never one to colour inside the lines, the art of creation is at the heart of everything Printebebe does. Nostalgic, joyful and made to pass down, Printebebe creates a world where our kids can dare to be themselves. They’re for ritual over routine, the magic of make-believe and the power of play. Collectable must-haves, made consciously — Printebebe crafts souvenir keepsakes that mark adventures in time.

Adventures in the Printebebe world are a celebration of expression, wonder and imagination. Because being a kid is anything but boring.

A repositioning that makes more than a dent.

After a change in ownership, Printebebe approached our team to help rewrite their story. With consideration to an extremely loyal existing customer base, we helped craft a new positioning for the new era of Printebebe — One that honoured the brand’s roots, but bolstered a re-energised sense of artistry and presence, birthing a vibrant brand of unbridled fun, creativity and cool.

The repositioning was set in motion initially with a strategic piece that reimagined the brand’s UVP, vision and values, but perhaps more importantly, the brand’s narrative and tone of voice. The result of which has allowed Printebebe 2.0 to lead with confidence, entering a new realm that abounds with true creativity and real flair.

A new era marked by a new feel.

Our creative team then took the reins to translate the new strategy into a creative and compelling identity for Printebebe’s next chapter. The result is a wildly unique brand experience that injects fun and play whilst honouring the precious passage of time that is childhood. Infusing new ideas with the brand’s roots, the Smack Bang team helped reshape this iconic label to honour its existing audience, whilst giving it the confidence and clarity to go forth and expand into new territories.

“After becoming the new owner of Printebebe, I partnered with Smack Bang to refresh our identity and brand story to celebrate the new chapter for the business. This was one of the best decisions I could have made.

The Smack Bang team became an extended part of our team and were able to bring the vision I have for the business to life in a way that was so incredibly thoughtful and authentic. I was blown away. They’ve put so much dedication and love into our brand and we are thrilled with the results. Their level of service, creativity and skill is exceptional and I’m so grateful to have the opportunity to work with them—it has been a dream experience with the dream team.”