Rodeo

Naming a business can be a maddeningly elusive task — endless hours, days, even months spent brainstorming, yet never quite landing on that perfect name. It’s a journey many founders know all too well: the frustrating hunt for a name that’s lovable, relevant, original, and available.

Enter stage left: Rodeo.

Rodeo is the brainchild of our very own Smack Bang directors and the first in a wave of exciting new ventures from Smack Bang. As a team of self-proclaimed naming nerds, we’ve always been obsessed with crafting the perfect names for businesses. Over the years, we’ve helped hundreds of businesses coin their calling, but it was time to make our expertise more accessible and create a streamlined solution specifically for startups.

Being a new venture of our own, we built the brand from the ground up conceiving and executing all creative needs including, you guessed it: naming, brand, digital, marketing and all facets of bringing Rodeo to the world.

Who is Rodeo?

Forget forgettable names. To make a brand that goes beyond the norm, you need a name that does the same. With a focus on originality, lovability and brandability, Rodeo names are geared for virality.

Whether you’re testing a minimum viable product, launching an empire, or rebranding your business, Rodeo crafts compelling names that set you up for success — all within days, not months.

 

At Smack Bang, we’ve turned our passion for naming into a powerful tool for startups. Rodeo is a naming platform that propels your idea forward so you can get on with turning a profit.

Welcome to Rodeo — Inspired names for iconic brands.
All stallions, no donkeys.

Rodeo
Rodeo

Our Approach

Like every worthy idea, Rodeo began by spotting a gap in the market. The brand naming game was thriving at two ends of the spectrum:

• Premium naming agencies and branding behemoths offering high-end, high-cost services.
• Free, generic, AI-generated platforms that often miss the mark on originality and virality.

Rodeo establishes a new middle ground in the brand naming arena, crafting thoughtful, compelling, memorable, and original brand names for those who appreciate clever thinking and out-of-the-box ideas. We create names with a strong foundation, designed for virality, all within a system and price range that hits this sweet spot perfectly.

 

After conceiving the brand’s position, proposition, and strategy, we coined the name Rodeo – a name that captures the fun and inclusive spirit of the offering, speaking directly to our customers at their starting point: their first rodeo.

From here, we built a brand that’s simple, direct, and engaging, riding the wave of energy and enthusiasm of an entrepreneur on their first rodeo.

Rodeo
Rodeo
Rodeo

All bullseyes. No tumbleweeds.

Rodeo

The Brand in the making

The objective was clear: create a brand that resonates with founders across all industries and passions, meeting them at this crucial conception point in their entrepreneurial journey. We collaborated closely with our internal teams to breathe life into the visual system across the entire brand ecosystem.

Drawing inspiration from the energy and enthusiasm of an entrepreneur on their first rodeo, the design language features a modern, energetic flair. This approach not only brings vibrancy to the brand but also communicates Rodeo’s unconventional approach to brand naming.

Our brand team positioned Rodeo as an approachable and vibrant entity, priding itself on names that not only hit the mark but also leave a lasting impact. The Rodeo logo, featuring a circle, symbolises hitting the bullseye—indicative of their knack for nailing the perfect name every time. This motif extends beyond the logo, becoming a framing device for imagery and standing alone as a colourful, vibrant brand icon.

In digital contexts, Rodeo is expressive and dynamic, utilising motion, variable typography, and bold art direction to stand out.

Illustrations by our in-house team add an approachable and human element to the brand, weaving visual storytelling into the brand’s fabric. The vibrant and energetic colours match Rodeo’s tone of voice, ensuring the brand feels as dynamic and enthusiastic as its namesake.

Rodeo
Rodeo
Rodeo
Rodeo

The end result?

Rodeo has left the stables with great success, marking the first in a series of exciting new ventures by our Smack Bang directors. The brand has gained impressive traction, with a growing list of satisfied customers equipped with the power of expertly crafted names.

Rodeo is redefining the brand naming landscape, offering a sweet spot of agency-quality names with the speed and accessibility startups crave. With Rodeo, names are no longer a hurdle but a launchpad to greatness.

Welcome to the future of brand naming — where every name hits the bullseye.

Rodeo, now live. Giddy-up.

Rodeo
Rodeo
Rodeo