Glojuice

In a world where every moment is an opportunity to push boundaries, Glojuice arrives as the ultimate spark—a brand that fuels potential, ignites energy, and celebrates life in full colour. Built for those who pursue bigger, move faster, and live bolder, Glojuice redefines the role of supplements, turning routine into ritual and performance into play.

The challenge? To craft an identity that not only speaks to modern wellness but demands to be felt. We needed to capture Glojuice’s bold promise of energy, vitality, and empowerment while breaking free from the generic, overly clinical aesthetic that dominates the wellness space. From strategy to execution, this project wasn’t just about building a brand; it was about creating a cultural movement—a high-octane world where health, beauty, and performance collide.

Scope

Who is Glojuice?

Glojuice is for the goal-getters, the self-starters, and the modern-day optimisers—the ones who live with purpose and refuse to settle for mediocrity. Whether it’s the marathon-running biohacker, the multitasking wellness mum, or the Gen Z high-achiever squeezing life in between pilates and happy hour, Glojuice helps ignite their drive to thrive.

At its core, Glojuice is a brand built for movement—both physical and metaphorical. It’s for the people who want to feel unstoppable, who believe that health isn’t a baseline, it’s a launchpad. With potent, bioavailable formulations and vibrant branding, Glojuice is their daily reminder to live all-in, to chase what excites them, and to embrace the technicolour spectrum of life.

Our Approach

In developing the brand, we delved into the essence of energy and self-expression, drawing inspiration from the dynamic interplay of movement and ambition. Through our strategic process, we uncovered the opportunity to position Glojuice as a gender-neutral collision of beauty, performance and health. Vibrant, unapologetic, and empowering, Glojuice speaks to the “never-off-duty” generation, blending high-performance science with an undeniable zest for life.

At the heart of Glojuice lies a powerful idea: health is about more than just surviving—it’s about thriving. We leaned into this ethos to craft a narrative that encourages customers to embrace life with full force and presence. Whether it’s chasing goals, finding balance, or simply squeezing the joy out of everyday moments, Glojuice empowers its audience to live fully charged and fully alive.

The visual identity

The Glojuice identity radiates the vitality of the brand, blending vibrant gradients with futuristic chromes to create a visual language as bold as its mission. Pulsing gradient forms contrast with structured grids, establishing a balance between movement and precision—reflecting the science-backed foundation of Glojuice’s formulations.

The Glojuice logo commands attention with its clean, scalable form. Whether anchoring a product or dominating a campaign, it exudes confidence and credibility. Paired with sans-serif typography featuring subtle futuristic extensions, the wordmark offers a seamless blend of modernity and authority.

Textural overlays reminiscent of molecular studies highlight the high-potency nature of Glojuice’s products, while photography captures energy and motion, showcasing the brand’s dedication to high performance. The interplay of these elements builds a world that feels alive, energetic, and undeniably aspirational.

The end result

With its vibrant identity, the Glojuice brand seamlessly merges beauty, health, and performance into a cohesive world where every sip, every scoop, and every step is an invitation to thrive. The Glojuice world breathes life into wellness as we know it, inspiring customers to glow all in.

Whether it’s seen on the shelf or in a social feed, the Glojuice brand is impossible to ignore. It’s an explosion of possibility, and a magnetic presence in an often-muted category. Glojuice empowers its audience to feel good, look good, and live boldly.

Applause

We had an incredible experience working with the team at Smack Bang. From brand strategy to brand identity, packaging, and social media content, they delivered beyond our expectations. The team were all extremely helpful, responsive, and took the time to explain every step of the process, making it a seamless and truly enjoyable experience for us as first-time founders. They were so inspiring and transformed the ideas we had into a cohesive, compelling brand vision. The attention to detail, creativity, and professionalism were outstanding. If you’re looking for a branding agency that genuinely seeks to understand and elevate your brand, we highly recommend Smack Bang!