Deering

deering.world

Deering is a nod to the thrill of finding that forever piece—bold, unforgettable, and built to stay. This isn’t about playing it safe. It’s increasingly rare these days for an Australian designer to come along and offer a fresh perspective amidst a sea of monotony. Rarer still when they manage to do it twice. Enter Erin Deering, the Australian fashion entrepreneur and co-founder of global swim brand, Triangl, who just made her much-anticipated return to the industry with her eponymous new label, Deering.

Erin Deering’s return is a masterclass in unapologetic style and timeless vision, cutting through the noise with a fresh, fearless edge. Deering invites you into a world where every day hits different, the mundane gets a jolt of opulence, and style becomes a statement of self.

It’s a Deering world, we’re just living in it.

Scope

Who is Deering?

At its core, Deering is a manifesto for dressing your way. With an all-Aussie attitude and a global heartbeat, Deering is here to make noise. The collections are strong, unapologetic, and unfailingly joyful—a reminder that clothes can do more than just cover; they can level you up.

A playground of self-expression, Deering flips the everyday into a style statement, one that’s uniquely yours. With collections that lead with style, Deering is pure distinction: standout pieces, big energy, made for today, cut for the moment.

Our Approach

The challenge: to build a brand that’s not just another label in the mix but an experience with staying power—driven by impact, relevance, and edge. Deering needed an identity that hits hard and lasts, merging legacy with a sharp, modern vibe. A look and language that speaks its truth: classic roots, unapologetically bold.

The brand in the making

We crafted Deering’s brand to be as coveted as the garments themselves—an identity that’s collectible, rooted in legacy, and driven by a modern pulse. The brand identity system balances heritage with edge, pulling inspiration from the classics while keeping it forward-facing.

The primary logo, an elegant serif, reimagines the first Roman typeface printed in 1465, complete with a custom ligature that brings old-world gravitas to modern-day style. The diamond-like tittle nods to a cosmic feel, and a secondary logo, framed in an oval, channels celestial movement. Embossed in foil, it feels cutting-edge; stitched on fabric, it’s instantly iconic. This duality defines Deering, where every detail offers a glimpse into a world of refined contrasts.

A curated palette of burgundy, galactic red, sky blue, and cosmic cream amplifies Deering’s luxe yet grounded vibe. The imagery direction showcases effortlessly poised fashion moments, rich with atmosphere and depth. The final touch—a subtle silver foil texture on packaging—reflects Deering’s ethos back to the customer, reminding them that they’re always the star of their story.

The end result

Deering has carved out its place as a true vanguard in the industry, rewriting elegance with a new kind of permanence. The brand’s identity is more than a look—it’s an immersive experience that pulls you into another realm, where the everyday turns iconic.

In Deering’s world, fashion speaks louder than words, and style becomes an act of self-definition. It’s about more than wearing a piece; it’s about stepping into a universe where the ordinary meets the elevated, where finding a Deering piece feels like discovering something that’s forever yours. Decadent but wearable, bold yet timeless, Deering’s debut collection is here to set a new benchmark for Australian fashion.

Redefining what it means to connect with your wardrobe, Deering brings a sense of power and unapologetic confidence to whoever wears it. This is Deering—a brave new world where style isn’t just seen; it’s felt.

Applause

“From start to finish, the team at Smack Bang demonstrated unparalleled expertise and creativity, transforming our online presence in ways we never imagined possible.

They took the time to understand our target audience, business goals, and the unique elements of our brand, and translated all of that into a seamless user experience.

In addition to the website, Smack Bang worked closely with us to redefine our brand identity. They helped us clarify our message and refined our visual elements—from our logo and colour palette to typography and imagery—resulting in a cohesive, professional look across all touch points. We now have a brand that stands out in a crowded market and resonates with our audience on a deeper level.

Throughout the process, the team was communicative, transparent, and incredibly collaborative. They took our feedback seriously and were always open to suggestions, ensuring that we were involved every step of the way. Their professionalism and attention to detail made the entire experience smooth and enjoyable.”

“Overall, I can’t recommend Smack Bang highly enough. Their creativity, strategic insight, and commitment to excellence have truly set them apart from other agencies. If you’re looking to take your website and branding to the next level, look no further!”