We pay respect to the Traditional Custodians and First Peoples of NSW, and acknowledge their continued connection to their country and culture.
Kiva Wellness
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Wellness isn’t just a trend, it’s an investment in longevity, performance, and vitality. But in a market oversaturated with fleeting fads and conflicting information, Kiva Wellness needed to stand apart as a brand that blends science-backed innovation with restorative rituals, creating a wellness experience that’s as effective as it is indulgent.
This wasn’t a repositioning for the sake of it. It was about refining, clarifying, and elevating to unearth the essence of Kiva and ensuring every element of the brand reflected its true purpose.
Kiva exists at the intersection of technology and tranquility, science and serenity, proving that peak performance starts with intentional rest. Here, we built a brand world that makes longevity feel accessible, exciting, and empowering, giving people the tools to not just love longer, but live better.
Kiva is a world where wellness meets intelligence. A brand built for those who see self-care as an investment, not an afterthought. It’s high-performance health, designed to fit seamlessly into daily life, transforming homes into wellness sanctuaries.
This is wellness with depth. Backed by research, grounded in rituals, and delivered through products that are as functional as they are transformative. From infrared therapy to sleep tech, ice baths to biohacking tools, Kiva offers the future of wellness, today, helping you reset, recharge, and reach your full potential.
By harnessing innovative technology and restorative rituals, Kiva delivers science-led solutions that help people feel, move, and live better, for longer.
The wellness industry is full of big promises and short-term fixes. We saw an opportunity to build something different: A brand that champions long-term health over quick hacks and science over gimmicks, empowering you to unlock your body’s inherent potential.
To do that, we needed to reimagine what modern wellness looks like. Kiva was never meant to be just another wellness brand. It was designed to be an ecosystem; a complete, immersive experience that blends scientific credibility with an undeniable sense of aspiration.
We started by refining Kiva’s core philosophy, ensuring that every touchpoint—from messaging to design, product storytelling to campaign execution—felt like an extension of its mission.
The idea of pressing pause to perform became the heartbeat of the brand. We leaned into the balance of stillness and strength, reinforcing Kiva’s belief that true vitality comes from restoration, not just exertion. Every decision we made, from the calm, composed tone of voice to the confident, tech-forward visual identity, was built to reflect this duality.
The renewed Kiva Wellness brand speaks to biohackers and beginners alike, making the science of longevity feel approachable, aspirational, and undeniably exciting.
Kiva wasn’t built to slot neatly into the wellness aisle. It’s not here to peddle vague promises or blend into the sea of sage greens and soft whispers. It’s here to do what the industry hasn’t: make longevity feel like something you can reach out and grab.
We built a brand with presence. One that speaks with clarity, moves with confidence, and turns high-performance health into an everyday experience. The typography is sleek, sophisticated, and genderless; equal parts authority and ease. The colour palette trades in the tired for the transformative, stepping away from the muted and into a richer, more kinetic spectrum that pulses with energy and renewal. Art direction leans into movement, atmosphere, and sensation, because this isn’t about passive self-care. It’s about the way the body hums after a cold plunge, the slow-burn satisfaction of infrared heat, the weightless calm of a mind that finally knows how to rest.
Every element sharpens the point: Kiva is where science meets serenity, where tech meets transcendence, where the body does what it’s designed to do: Thrive.
We helped Kiva redefine wellness as a system—smart, seamless, and rooted in science—designed to make every day a step toward something stronger. In a space crowded with extremes—either too clinical or too esoteric—our repositioning strikes the balance: a brand where science meets serenity, meaning meets memorability, and education feels as engaging as it is empowering.
Every touchpoint, from Kiva’s brand identity to customer experience, was designed to make longevity feel less like an abstract aspiration and more like an actionable reality.
This is high-performance health, distilled. A brand that strips away the noise, simplifies the science, and delivers tools that fit seamlessly into real life. No friction, no fluff, just smart, science-backed solutions that make investing in your future feel like second nature.
With a clear philosophy, a bold visual language, and an unwavering commitment to evidence-based wellness, Kiva stands apart on a core truth: Health isn’t about quick fixes or short-term wins; it’s about building the habits, the rituals, and the systems that let you live better, for longer.
This is Kiva. Wellness, optimised.
© 2025 Smack Bang
We pay respect to the Traditional Custodians and First Peoples of NSW, and acknowledge their continued connection to their country and culture.