We pay respect to the Traditional Custodians and First Peoples of NSW, and acknowledge their continued connection to their country and culture.
Kinside
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Kinside is here to champion the thrill of growing up in a way that’s real, raw, and unapologetically fun. As a bold comrade in life’s greatest adventure (growing up); Kinside is a celebration of teenhood’s messy, magical moments. In a world where filters and likes often define self-worth, Kinside invites teens and tweens to step away from the screen and into a world of self-expression, exploration, and connection. Kinside is a brand that feels like your personal hype crew—backing you throughout life’s rollercoaster; zits, quirks, and all. Rooted in clean, planet-friendly products, Kinside empowers the next generation to embrace the wild ride of teenhood and live their fullest IRL lives. In a world where reality is the new escapism, Kinside calls to #PressPlayIRL and own every moment.
Kinside is more than skin-deep. It’s a rallying cry for those navigating the exhilarating, awkward, and formative years of teenhood. A brand here to remind you that every breakout and breakthrough is part of the adventure, Kinside celebrates imperfection, cancels skin shame, and hypes the beauty of being unapologetically you.
Kinside sparks a shift, helping teens and tweens see the magic in stepping beyond their screens—fueling a culture where exploring, creating, and thriving IRL becomes the ultimate cool. Seamlessly bridging the digital and real worlds, this brand is an invitation for savvy teens to dance between two seemingly opposing worlds. Kinside is a place where branded TikTok filters converge with IRL adventures—where the fun of a viral trend meets the thrill of a real-world interactions.
The challenge: cut through the digital noise and somehow inspire a generation glued to their screens to step out and explore IRL.
Kinside came to us with a powerhouse lineup of formulas, crafted to tackle tween and teen skin struggles. But we saw something bigger—a chance to build a lifestyle brand that speaks the language of digital-savvy youth while nudging them to broaden their horizons. Our mission? To position Kinside as an unmissable cultural force, sparking a movement that makes getting out in the world cool again.
With the strategy locked, we laid down the foundation: crafting a name, a bold identity, and a narrative that reclaims the outdoors for the next gen. From there, we rolled out the website, packaging, merch, and art direction, turning Kinside into more than just a brand—it’s a shift that redefines what it means to grow up in the digital age.
In addition to the strategic, visual and verbal identity, we were asked to define how these tools extend into apparel and merchandise.
We built Kinside’s identity to be as lively and unfiltered as its audience.
Kinside’s identity thrives in the sweet spot where digital and IRL collide, bridging two worlds that might seem at odds but are anything but. We crafted a brand that meets teens exactly where they are—straddling their love for online expression and the thrill of real-world adventures. We create this collision through photography that captures raw, real-life adventures—overlaid with eccentric digital illustrations that infuse each moment with a playful, online edge. This storytelling approach brings to life a balanced existence: part real-world exploration, part digital creativity.
The organic, free-form logo mirrors the unfiltered spirit of youth, while a bold, vibrant palette—led by Sunshine yellow—sparks joy and calls them outdoors. Layered with eccentric digital illustrations, our photography captures raw, authentic moments of teens living their best lives, blurring the line between digital cool and real-life connection.
Minimalistic yet playful packaging ties it all together, designed to fit seamlessly into the beautifully chaotic world of teenhood. This isn’t just skincare; it’s a brand that speaks to the pulse of a generation navigating both realms with confidence and style.
With a brand that pushes teens to #PressPlayIRL, Kinside isn’t just about skin wellness—it’s about life wellness, where truly experiencing life is the ultimate goal. In Kinside’s world, every day is a chance to ditch the filter and dive into the unfiltered beauty of life.
Because the best moments aren’t captured—they’re lived.
“I have utilised Smack Bang’s services since 2017 for brand strategy, brand foundations and brand identity. They are professional, fun and of course very creative to work with. I am really excited to work with Smack Bang again for future work.”
© 2024 Smack Bang
We pay respect to the Traditional Custodians and First Peoples of NSW, and acknowledge their continued connection to their country and culture.