Learn to make a genuine brand impression, that not only gets clicks but connects.


Our comprehensive workbook keeps you ahead of the game with the tools to make a compelling brand, no matter your industry, size of your business, location or what stage of your marketing journey you’re at.  


Product type: Downloadable Ebook

Whether you’re building a product or service based business, with this resource you’ll have an arsenal of tools, worksheets, checklists, activities and advice to ensure you’re formulating a brand strategy that’s rooted in clarity, connection and cut-through. 


Who’s behind The Brand Plan?

Tess Robinson is a brand strategist, innovator, mentor and founder of Smack Bang. With 10+ years of experience in building and boosting brands of all sizes, across all categories, Tess has decided to share her formula for transforming an idea into a world-class product or service and orchestrating a compelling brand experience around it. 


The Framework

The Brand Plan Workbook is an actionable resource that provides exercises, activities and checklists to guide you through the exact ingredients needed to create an authentic brand experience that drives sales and fosters a community of loyal customers.

Together we’ll clarify what your brand stands for, who will love it the most and pin-point your positioning. Then we’ll crystallise a solid strategy that humanises your brand to communicate your vision, values and purpose so that you can go about owning your niche with clarity and confidence. Alongside the Ebook, The Brand Plan Workbook will help distil your:

  • Brand’s authentic positioning and perception
  • Brand DNA and personality
  • Ideal target market
  • Core vision, values and purpose
  • Brand’s aesthetic and copy direction
Who’s it for?
  • Business owners starting out who want to build their brand foundations with clarity and confidence
  • Marketing managers feeling stuck or uninspired, who are aching to tell a more compelling story that cuts-through to the right customer 
  • Entrepreneurs who are looking to refocus or diversify their strategy to take things to the next level
  • Brand builders (designers, strategists and collaborators) who want to up-level and truly understand what it takes to build a brand with a cult following

(The Brand Plan was originally published in 2019, updated version released 2021.)


(1 Reviews)
Erin Isaacs Apr16, 2020

To finish a book with “Mic Drop” is only a hint of the humor Tess gives throughout the book to make it an easy read. So much to absorb and take it in at the same time as kick my butt into gear to get the hell out there. I’ve been an addict of the Smack Bang Design emails/blog for a while now - full disclaimer, I’m a converted fan for this brand and most likely going to tell the next person I see just how rad they are!!! Thanks a million for inspiring and teaching me how to take our brands to the next level. Forever grateful, peace out! Erin x

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THE BRAND PLANWorkbook $119