Are you ready to create a stand-out brand that is compelling and seamless no matter how you encounter it? Where every element of the brand is working in perfect harmony to draw its consumer in to feel connected to its core mission?

Enter: The Brand Plan.  

The Brand Plan enables entrepreneurs and marketers to create successful brand experiences that propel businesses to the next level. 

This comprehensive 200 page ebook will help you create a compelling brand, no matter your industry, size of your business, location or what stage of your marketing journey you’re at.  


Product type: Downloadable Ebook

Whether you’re building a product or service based business, with this resource you’ll have an arsenal of tools, worksheets, checklists, activities and advice to ensure you’re formulating a brand strategy that’s rooted in clarity, connection and cut-through. 
And the best bit?
The Brand Plan will enable you to do more with less, ensuring you can build your own brand strategy successfully, giving you solid foundations and increased reach to drive sales and propel growth.

Instead of worrying about which direction to take, The Brand Plan will help you double down on what is essential to your brand mission so that you’ll walk away ready to roll out a powerful strategy that is unique and right for your business. 

Who’s behind The Brand Plan?

Tess Robinson is a brand strategist, innovator, mentor and founder of Smack Bang. With 10+ years of experience in building and boosting brands of all sizes, across all categories, Tess has decided to share her tried-and-true formula for transforming an idea into a world-class product or service and orchestrating a compelling brand experience around it. 

It’s Tess’ mission to share her hard-won knowledge to help brand builders like you level-up with successful brand strategies that make an impact and accelerate business growth.

The Framework

The Brand Plan is a 60,000 word actionable e-course that delivers 11 key modules to guide you through the exact ingredients needed to create an authentic brand experience that drives sales and fosters a community of loyal customers.

Together we’ll clarify what your brand stands for, who will love it the most and pin-point your positioning. Then we’ll crystallise a solid strategy that humanises your brand to communicate your vision, values and purpose so that you can go about owning your niche with clarity and confidence. The Brand Plan will help distil your:

  • Brand’s authentic positioning and perception
  • Brand DNA and personality
  • Ideal target market
  • Core vision, values and purpose
  • Brand’s aesthetic and copy direction
Who’s it for?
  • Business owners starting out who want to build their brand foundations with clarity and confidence from the get-go 
  • Marketing managers feeling stuck or uninspired, who are aching to tell a more compelling story that cuts-through to the right customer 
  • Entrepreneurs who are looking to refocus or diversify their strategy to take things to the next level
  • Brand builders (designers, strategists and collaborators) who want to up-level and truly understand what it takes to build a brand with a cult following

(The Brand Plan was originally published in 2019, updated version released 2021.)


(0 Reviews)

No reviews available

Leave a review


Your email address will not be published. Required fields are marked *