You’ve got a big idea and maybe even the beginnings of a business model to match it. But with almost half of new brands failing in the first few years, it’s clear that having a big idea, no matter how great, isn’t enough to cut it. You need to build smart and build profitably from the get-go. 

Calling the Shots is here to help start-up founders and entrepreneurs dream up and build profitable businesses they’re proud of.

This 240 page workbook is the ultimate resource for early stage entrepreneurship in today’s era. It’s a comprehensive deep dive for founders who are serious about building strong foundations to scale their business, their way.


Product type: Downloadable Ebook

Calling the Shots functions as a step-by-step guide to setting up your business.

Together, we’ll walk you through the exact process of setting up a business, dial-in on your core vision, pull you from indecision and provide actionable advice to get you on your way to creating a product or service that’s ripe for scaling and primed for success.

Who’s behind Calling the Shots?

Tess Robinson is an entrepreneur, brand builder, mentor and founder of Smack Bang. With 10+ years of experience in helping build and launch brands of all sizes, across all categories, Tess has decided to share her hard-won learnings with the next generation of entrepreneurs. 

Through Calling the Shots, Tess has pulled together some of our favourite industry experts across all aspects of business to share their wisdom so that you can learn what it takes to launch a successful business from accomplished voices who have been there, done that and come out on top.

The Framework

The Calling the Shots Workbook is an actionable resource that provides exercises, activities and checklists to guide you through the exact steps you need to take to build a viable business model with solid market footing and an authentic and strategic approach to doing business on your terms. 

Calling the Shots will equip you with:

  • A winning mindset that will promote confidence and resilience
  • A solid understanding of exactly how to launch your business
  • A set of goals and objectives unique to you and your business
  • A strategic approach to building a team
  • A marketing plan founded on values and purpose
  • Advice and actions for staying inspired 
Who’s it for?
  • Early stage entrepreneurs eager to get it right the first time
  • Existing business owners feeling stuck or uninspired, wondering how to regain focus and motivation
  • Brand dreamers with big ideas who are ready to make their mark but not sure where to start

(Calling the Shots was originally published in 2017, updated version released 2021.)


(7 Reviews)
Sam Feb27, 2018

Love how interactive this is, the fact I can pop in and out as thoughts strike and my business starts rolling is amazing!

Jess P Feb27, 2018

Couldn't have asked for a more comprehensive workbook, clearly well thought out to equip business owners. Have thoroughly enjoyed going through this!

Sara Feb27, 2018

Kicking myself for not originally buying this with the e-book but so glad I made the decision to grab it. Absolute life-saver that allowed me to put theory into practice!!

Anna S Feb27, 2018

Such an incredibly helpful document. I am so glad I purchased the e-book and the workbook as it allowed me to put my new learning into practice and solidify my business ideas with clarity.

Dean Young Feb27, 2018

Could not have asked for a more comprehensive, all-included, everything-you need guide for starting up my business. Every business owner knows how mind numbing the constant google search for help is, so it was so refreshing to buy this and find that it covers everything! I've printed my copy out for constatn reference, would recommend, especially the section on email examples.

Nathan P Feb27, 2018

Such a helpful and practical workbook! It really got me thinking.

Nikki F Dec1, 2017

A great practical guide! Love the ‘Keeping inspired’ section, some great reads and exercises to keep me busy over the holidays

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