Calling the Shots functions as a step-by-step guide to setting up your business.

Together, we’ll walk you through the exact process of setting up a business, dial-in on your core vision, pull you from indecision and provide actionable advice to get you on your way to creating a product or service that’s ripe for scaling and primed for success.

Who’s behind Calling the Shots?

Tess Robinson is an entrepreneur, brand builder, mentor and founder of Smack Bang. With 10+ years of experience in helping build and launch brands of all sizes, across all categories, Tess has decided to share her hard-won learnings with the next generation of entrepreneurs. 

Through Calling the Shots, Tess has pulled together some of our favourite industry experts across all aspects of business to share their wisdom so that you can learn what it takes to launch a successful business from accomplished voices who have been there, done that and come out on top.

The Framework

Calling the Shots is an actionable ecourse that delivers 18 key modules to guide you through the exact steps you need to take to build a viable business model with solid market footing and an authentic and strategic approach to doing business on your terms. 

Calling the Shots will equip you with:

• A winning mindset that will promote confidence and resilience
• A solid understanding of exactly how to launch your business
• A set of goals and objectives unique to you and your business
• A strategic approach to building a team
• A marketing plan founded on values and purpose
• Advice and actions for staying inspired 

Who’s it for?

• Early stage entrepreneurs eager to get it right the first time
• Existing business owners feeling stuck or uninspired, wondering how to regain focus and motivation
• Brand dreamers with big ideas who are ready to make their mark but not sure where to start

(Calling the Shots was originally published in 2017, updated version released 2021.)