You’ve got a big idea and maybe even the beginnings of a business model to match it. But with almost half of new brands failing in the first few years, it’s clear that having a big idea, no matter how great, isn’t enough to cut it. You need to build smart and build profitably from the get-go. But where do you start and how do you know what you don’t even know?

Calling the Shots is here to help start-up founders and entrepreneurs dream up and build profitable businesses they’re proud of.

This 260 page deep dive is the ultimate resource for early stage entrepreneurship in today’s era. It’s a comprehensive e-book for founders who are serious about building strong foundations to scale their business, their way.


Product type: Downloadable Ebook

Calling the Shots functions as a step-by-step guide to setting up your business as we cover off all aspects of your brand foundations to ensure you’re ready to bring your big idea into the world with confidence, clarity and a sense of direction.

Together, we’ll walk you through the exact process of setting up a business, dial-in on your core vision, pull you from indecision and provide actionable advice to get you on your way to creating a product or service that’s ripe for scaling and primed for success.

Who’s behind Calling the Shots?

Tess Robinson is an entrepreneur, brand builder, mentor and founder of Smack Bang. With 10+ years of experience in helping build and launch brands of all sizes, across all categories, Tess has decided to share her hard-won learnings with the next generation of entrepreneurs. 

Through Calling the Shots, Tess has pulled together some of our favourite industry experts across all aspects of business to share their wisdom so that you can learn the A to Z of what it takes to launch a successful business from accomplished voices who have been there, done that and come out on top.

The Framework

Calling the Shots is an actionable ecourse that delivers 18 key modules to guide you through the exact steps you need to take to build a viable business model with solid market footing and an authentic and strategic approach to doing business on your terms. 

Calling the Shots will equip you with:

  • A winning mindset that will promote confidence and resilience
  • A solid understanding of exactly how to launch your business
  • A set of goals and objectives unique to you and your business
  • A strategic approach to building a team
  • A marketing plan founded on values and purpose
  • Advice and actions for staying inspired 
Who’s it for?
  • Early stage entrepreneurs eager to get it right the first time
  • Existing business owners feeling stuck or uninspired, wondering how to regain focus and motivation
  • Brand dreamers with big ideas who are ready to make their mark but not sure where to start

(Calling the Shots was originally published in 2017, updated version released 2021.)


(3 Reviews)
Katie Dec28, 2017

Running your own business is scary stuff! This ebook honestly changed my whole business model... which wasn't hard - I didn't even have one to begin with! It helped me create a plan of attack, gave me the confidence to believe in myself and my services and and the skills to gain new clients and get organised. It's perfect for beginners or those who are already well-established but need a few extra tips. It's really worth your time and money! Thanks Tess.

Sam Dec1, 2017

Absolute gold. Practical, inspiring and very entertaining. A great read and a great tool.

Ema Dec1, 2017

Loved this ebook!! An essential for all those who run a business ❤️ Packed to the brim with practical steps to implement for smooth business sailing x

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