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New business cards for The Jensen Hotel & designed by Smack Bang, sitting on a brass tray with two cups and a carafe of water.

The Jensen

The destination of luxury.

  • PROJECT SCOPE:
  • Branding
  • LOCATION:
  • Sydney, Australia

Named after the Hon. Harry Jensen, Lord Mayor of Sydney from 1957 to 1965; The Jensen is a boutique guesthouse situated in the prime location of Potts Point, Sydney. Referencing the building’s unique architecture, our graphic response celebrated the luxurious simplicity and refined elegance that exudes from the Art Deco era. Our team overhauled the original branding and crafted a new story anchored in the dashing and dignified traits of the Lord Mayor’s presumed persona.

We created a suite of hotel collateral and brand tone that was as elevated and luxurious as the hotel’s recently renovated interiors, accompanied by a retro approach to photography that provided a suite of images essential to the repositioning of the brand.

The Jensen tear-away map sitting on a desk and a hotel room key with branding by Smack Bang.
The Jensen logo on the outer wall of the hotel with branding done by Smack Bang.
Branding design by Smack Bang for The Jensen Hotel.
The Jensen hotel key slip & welcome letter branding done by Smack Bang.
Two of The Jensen business cards with branding by Smack Bang resting in a holder.
The Jensen branding by Smack Bang used on a notepad sitting on a desk.
The Jensen branding by Smack Bang used on a hotel key slip & on a
The Jensen
The Jensen business cards resting in a holder with branding by Smack Bang.
A flip clock on a shelf with The Jensen business cards and hotel key, branding on items by Smack Bang.
Pull off map of Sydney CBD for The Jensen with design branding by Smack Bang.
The Jensen business cards with branding by Smack Bang on a hotel shelf with a kettle and various room items.
The Jensen branding by Smack Bang on wall lettering and a wooden guest book.
Outdoor signage for The Jensen designed by Smack Bang.
Logo for The Jensen Hotel by Smack Bang.
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