Seamless skincare, simplified.

  • Branding
  • Packaging
  • London, United Kingdom

Meet the new superheroes of your skincare regime. Named the ‘next big thing in beauty’ by Huffpost, Tandem is a U.K based brand creating skincare that’s approved by tomorrow’s standards — Truly innovative, non-toxic formulas packaged sustainably. 

Tandem create skincare that does more, but with fewer products because they believe skincare has become overcomplicated. With a core belief that looking after your skin could be simpler, easier on your bank balance and easier on the environment, Tandem launched with a range of multi-functioning heroes. Fewer products, created with the best science-backed natural ingredients and actives, designed to streamline your skincare routine while giving skin everything it needs.

Tandem is a D2C brand but has attracted attention from a number of retailers wanting to stock the brand, all commenting on how much they love the branding.

It was selected to appear in an Instagram pop-up in Selfridges 2 months after launch, on the strength of the branding.

– Sophie Thompson, Founder

Our team worked in partnership with Tandem to introduce them as market-leaders from the outset. Our brand concept centred around the notion of being in Tandem – ‘Objects working in unison’. The ‘A’ and the ‘E’ of the logotype are built from the same original shape to symbolise the two working together. The same theory is applied to the dots, which were developed to become a prominent and defining brand device. After building out the brand foundations, we then designed the packaging suite and produced a photoshoot inspired by the perfect pairing of items in perfect balance, further reinforcing the Tandem approach.

Tandem sit in the skincare sweet spot where science is balanced with beauty and good ingredients create great results.

Smack Bang has elevated the aesthetic of our business and strength of our brand and the entire process from start to finish was extremely smooth. Every deadline was met and all correspondence was extremely timely.

– Sophie Thompson, Founder

Like the work you see here? On the hunt for a creative partner?Let’s chat.