Several Tandem Skincare bottles with new packaging & branding by Smack Bang.

Tandem

Seamless skincare, simplified.

  • PROJECT SCOPE:
  • Branding
  • Packaging
  • LOCATION:
  • London, United Kingdom

Meet the new superheroes of your skincare regime. Named the ‘next big thing in beauty’ by Huffpost, Tandem is a U.K based brand creating skincare that’s approved by tomorrow’s standards — Truly innovative, non-toxic formulas packaged sustainably. 

Tandem create skincare that does more, but with fewer products because they believe skincare has become overcomplicated. With a core belief that looking after your skin could be simpler, easier on your bank balance and easier on the environment, Tandem launched with a range of multi-functioning heroes. Fewer products, created with the best science-backed natural ingredients and actives, designed to streamline your skincare routine while giving skin everything it needs.

Two Tandem bottles with packaging design by Smack Bang, balancing on the shoulders of a guy & a girl.
A man squeezing a bottle of Tandem Skincare with new packaging by Smack Bang and applying it to his shoulder.
An Anthurium lying flat & two bottles of Tandem Skincare with new branding & packaging by Smack Bang.
New Tandem Skincare branding by Smack Bang.
A girl applying Tandem Skincare oil to her neck and a different girl resting her head on a guy's back.
Two hands using some skincare cream from Tandem.

Tandem is a D2C brand but has attracted attention from a number of retailers wanting to stock the brand, all commenting on how much they love the branding.

It was selected to appear in an Instagram pop-up in Selfridges 2 months after launch, on the strength of the branding.

– Sophie Thompson, Founder

Our team worked in partnership with Tandem to introduce them as market leaders from the outset. Our brand concept centred around the notion of being in Tandem – ‘Objects working in unison’. The ‘A’ and the ‘E’ of the logotype are built from the same original shape to symbolise the two working together. The same theory is applied to the dots, which were developed to become a prominent and defining brand device. After building out the brand foundations, we then designed the packaging suite and produced a photoshoot inspired by the perfect pairing of items in perfect balance, further reinforcing the Tandem approach.

Tandem sit in the skincare sweet spot where science is balanced with beauty and good ingredients create great results.

A squeezed container of Tandem skincare cream with the new packaging by Smack Bang.
Two bottles of Tandem Skincare resting on the shoulders of a guy & a girl.
A bottle of Tandem Skincare resting on a girls shoulder, showing the new packaging by Smack Bang.

Smack Bang has elevated the aesthetic of our business and strength of our brand and the entire process from start to finish was extremely smooth. Every deadline was met and all correspondence was extremely timely.

– Sophie Thompson, Founder

Four containers of Tandem Skincare showing the new branding & packaging by Smack Bang.

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