Elevating the every day.
- PROJECT SCOPE: Branding Web Design Packaging
- Perth, Australia
Until now, kitchen products and accessories have generally been considered utilitarian, at best. Styleware is here to reshape that narrative.
An Australian lifestyle company with a simple but highly considered philosophy, Styleware design kitchen accessories with sustainability as a foundational pillar.
Smack Bang designed the full brand identity, product packaging, and supporting ecomm experience. In doing so, we translated the brand’s multi-functional, mindfully created and highly creative approach into a brand experience that would successfully launch their premium and unique products to the Australian market.
Our team created a contemporary brand that echoed Styleware’s belief that less is more. At the core of the brand, the brand questions why a functional object can’t also be unabashedly gorgeous. To infuse this sentiment and their mission into a viable identity, we developed a brand system that focussed on the combination of beauty and function in the every day.
A palette consisting of soft, yet refreshingly modern tones reflect the content of the brand, whilst nuanced type, and a pared-back graphic system are carefully constructed to emulate the considered brand approach and product range.
Modern and minimal photography by Daniel Herrmann-Zoll provides an immersive and sensory experience, further helping to differentiate Styleware from the antiquated category in which it sits.
The brand’s clean, innovative approach is further demonstrated by a refined and modern supporting e-commerce platform which places connection and conversion as primary objectives. It was imperative to build a brand and accompanying assets that exuded authority and innovation, coupled with a warm and inviting ambiance that matched Styleware’s vision to elevate an entire category.