Reclaiming a rich heritage.
- PROJECT SCOPE: Branding Web Design Packaging Art Direction Copywriting Photography
- Adelaide, Australia
Based in The Adelaide Hills, Smeaton Estate is a family owned and run business, with an ever growing reputation in their industry for producing the best wines. Our objective was to update the brand identity, bringing it to a more modern context without sacrificing its heritage roots. As well as a new identity, we redesigned their packaging, finessed their copy and created an e-commerce platform to help relaunch their premium and unique wines to the Australian market.