Girl wearing Peony pink swimwear top.


Sustainable, environmentally friendly fabrications.

  • Web Design
  • Gold Coast, Australia

Born out of a love affair with the ocean, boutique Australian brand, Peony, fuses bohemian nostalgia with a refined femininity to create swimwear made for chasing the sun.

Delicate typography, a soft colour palette, and classic feminine photography come together beautifully to ensure the branding reflects the romantic, effortless and high-quality nature of the products.

Peony e-commerce web design menu example by Smack Bang.
Three examples of the peony e-commerce website design by Smack Bang.

We could not be happier. The whole process from very start to finish has been nothing but exceptional. From the initial meet to the design, the changes, the refining, the build and the functionality – we enjoyed every step of the way and are so proud of the final product.

Thank you for your incredible talent, understanding of – and commitment to – the brand. I couldn’t speak more highly of all the team at Smack Bang.

— Becky Morton, Founder

We’re honoured to partner with brands like Peony Swimwear who are pioneering the way forward in the Australian sustainable fashion space.

Peony website design by Smack Bang showing the mix & match page.
New Peony website design by Smack Bang showing the swimwear page.

Like the work you see here? On the hunt for a creative partner?Let’s chat.