Planet positive activewear.
- PROJECT SCOPE: Web Design
- Sydney, Australia
With ethics and innovation as the core foundations of their brand ethos, Nimble Activewear have become a cult-favourite for women on the move. This Bondi-based destination offer a curated selection of innovative and sustainable activewear centred around the notion of feeling good on the run.
To compete with recent and rapidly-growing entrants in the activewear category, Nimble engaged Smack Bang to evolve and reimagine their online home for modern-day customers. We designed a clean and thoughtfully designed ecommerce store with a focus on merchandising and ease of navigation for the user.
The result is a digital brand experience that draws on the feel-good, fresh qualities of the product, their brand story, and further aligns their line with its market of conscious consumers.
We couldn’t be happier with the Smack Bang team. They really took the time to understand our brand as well as the brief and worked with us every step of the way. An incredibly creative team who were so easy to work with. We are beyond thrilled with the new website and look forward to working with the team again soon.
— Vera Yan, Co-Founder and Director