Some bananas, banana bread & a box of Hill St Wholefoods Banana Bread with new packaging design by Smack Bang.

Hill St Wholefoods

  • PROJECT SCOPE:
  • Branding
  • Packaging
  • LOCATION:
  • Sydney, Australia

Hill St Wholefoods is a new pantry staples brand whose focus is on creating healthy products creating the perfect necessities to sit in your pantry. Taking a modern spin on classic kitchen staples, creating gluten-free and vegan options to accommodate the modern market. Our aim was to create a clean and timeless overall aesthetic that would complement many different spaces. We were able to achieve this through clean typography and simple, eye-catching compositions. The brand has personality and a playful side which will be evident through the colour palette, imagery and some assisted graphics.

A box of Hill St Wholefoods Banana Bread with new packaging design by Smack Bang & some sliced banana bread.
Various kitchen utensils & a box of Hill St Wholefoods Seed Cracker with new packaging design by Smack Bang.
Back of a box of Hill St Wholefoods Seed Cracker with new packaging design by Smack Bang.
The side of a box of Hill St Wholefoods Seed Cracker with new packaging design by Smack Bang & a measuring cup full of seeds.
Various kitchen utensils & a box of Hill St Wholefoods Choc Chip Cookies with new packaging design by Smack Bang.
The side of a box of Hill St Wholefoods Choc Chip Cookies with new packaging design by Smack Bang & a blue whisk in a mixing bowl of ingredients.
Various kitchen utensils & a box of Hill St Wholefoods Cacao Fudge Brownie with new packaging design by Smack Bang.
The side of a box of Hill St Wholefoods Cacao Fudge Brownie with new packaging design by Smack Bang.
A box of Hill St Wholefoods Cacao Fudge Brownie with new packaging design by Smack Bang & a stack of brownies.
A pot of honey, some blueberries & a box of Hill St Wholefoods Pancake mix with new packaging design by Smack Bang.
Back of a box of Hill St Wholefoods Pancake mix with new packaging design by Smack Bang.
The side of a box of Hill St Wholefoods Pancake mix with new packaging design by Smack Bang & a blue measuring cup of ingredients.
Four boxes of Hill St Wholefoods goods showing the side view of the new packaging by Smack Bang.
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