Call Time on Melanoma
The future of sun safety is here.
- PROJECT SCOPE: Branding Web Design Brand Strategy
- Sydney, Australia
Call Time on Melanoma is a not-for-profit initiative blowing the whistle on Melanoma mythology. We met the founder during the early phases of development and helped the team form a unique and impactful brand identity.
Providing a platform for discussion and connection; a space to share diverse stories, fact-based information, and sun-safe alternatives for young women, the branding needed to reflect their fun and inclusive spirit.
CTOM’s new visual brand identity has been key in establishing the authority of the brand in the marketplace. We’ve gone from strength to strength, further engaging our beautiful community and securing increased media coverage and much interest in collaborations.
Working with Smack Bang has been a dream come true. I’ve never met a more talented and passionate team of creatives – they truly care about helping to elevate the brands they work with.
— Lisa Patulny, Founder
On the cusp of their expansion, we partnered with CTOM to develop a quirky and loveable personality through a tone of voice and brand identity that rides the duality of playful and mature.
We built a brand that was approachable and rooted in community – one customers know they can trust, no matter what. This non-for-profit is leading the way in reframing skincare awareness, creating a new social standard and we’re calling for you to join the movement, too.