Bullet Train

Reaching new dimensions in the cannabis industry.

  • Brand Strategy
  • Branding
  • Name Development
  • Packaging
  • Campaign Concepts
  • Art Direction
  • Copywriting
  • Marketing Collateral
  • Merchandise
  • Las Vegas, US

Bullet Train is the latest undertaking from U.S Based Cannabis Company and long-term client, Justice Cannabis Co. After completing the identities for their four new ventures, our team set out to craft a game-changing brand that broke the industry rules for a market of experienced cannabis users bored by existing offerings.

Bullet Train is the go-to for strong concentrates, specifically made to satisfy the needs of those chasing an out-of-this-world cannabis experience — To ride the Bullet Train is the ultimate plant-powered vacation to a new dimension. It’s the high-grade adventure aid. It’s the bright night and deep flight. It’s the mind melter, brain belter. It’s the journey to a future, crafted entirely by a brand that is as potent as its product.

Tasked with building a premium brand that authentically represented Bullet Train’s top-shelf product and heightened brand experience, our team developed the foundational brand strategy, identity, packaging system, tone of voice, brand language and copy.


The new Bullet Train branding by Smack Bang.
A subway banner mockup for Bullet Train designed by Smack Bang.
Lots of Bullet Train Extracts with packaging design by Smack Bang.
Lots of smaller Bullet Train Extracts with packaging design by Smack Bang.
A billboard mockup for Bullet Train designed by Smack Bang.
Three Instagram Stories mockup designs showing Bullet Train Extracts with branding by Smack Bang.

“Our employees, partners, and shareholders are extremely happy with the new brand. Smack Bang’s work has been invaluable to our business and have successfully elevated us in our industry.”

Laureen Stowers, CMO

We rolled out an all-embracing visual and verbal identity dripping in ‘out-of-this-world’ references that transports it’s consumers to new dimensions, giving them permission to journey on the Bullet Train to a deeper state of self —whatever that might look like for the individual.

Led by the abilities of the concentrates to facilitate transitions into space-like states through “extra celestial cannabis”, the classic smiley icon has been playfully reimagined with a planetary ring, while logo and imagery appear to glitch and warp as representations of the alternate realities and sense of time travelling that users of Bullet Train can experience.

In devising an unmistakably galactic colour palette and using spatial distortion and fractal and starburst light patterns, we’ve created a Brand Identity that presents as a powerful visualisation of the product experience.


Two business cards showing new Bullet train branding by Smack Bang.
Bullet Train logo & Brand Foundations book mockup by Smack Bang.
The new Bullet Train Cannabis packaging by Smack Bang.

Like the work you see here? On the hunt for a creative partner?Let’s chat.