A box of Beauty Bites and a hand taking one with the new packaging designed by Smack Bang.

Beauty Bites

The future of ingestible beauty.

  • PROJECT SCOPE:
  • Branding
  • Packaging
  • Art Direction
  • Copywriting
  • Photography
  • Marketing Collateral
  • Campaign Concepts
  • LOCATION:
  • Sydney, Australia

Beauty Bites is the future of beauty snacking – proving that the beauty and food industries are not mutually exclusive. Beauty Bites, developed by global influencer, Keira Rumble, are Australia’s first fully functional beauty snack. This revolutionary collagen bar combines 5 illuminating and age-defying ingredients in a convenient, single daily dose.

Our task in launching their beauty snack was to create a brand that could unite the beauty and food industries, creating a bridge that would define this new category and grant it longevity and loyalty amongst it’s millennial audience.

Just 8 months after launching, Beauty Bites were stocked in Coles, Priceline, Urban Outfitters, as well as over 1,450 stores across Australia.

One hand holding three apples and another hand holding some Beauty Bites.
A few Beauty Bites spread out and someone about to eat one.
New Beauty Bite box packaging designed by Smack Bang.
A bowl of lemons, a hand tossing a lemon and another hand holding the Lemon Coconut Beauty Bite with new packaging designed by Smack Bang.
Woman holding a bowl of apples for a photo shoot art directed by Smack Bang for Beauty Bites.
Three Choc Cherry Coconut Beauty Bites with a new package design by Smack Bang.
Three stacked boxes of Beauty Bites with the new packaging design by Smack Bang.

“Partnering with Smack Bang is an absolute dream. We launched Beauty Bites into the market in August 2019, and sold out our forecasted 12-month stock within days.

Part of this success I contribute to the brand identity created by Smack Bang. They have become a natural brand extension to my business and I wouldn’t consider partnering with anyone else.”

– Keira Rumble, Founder

With an existing logo, we built out the Beauty Bites brand, grounding it in a contemporary freshness and infusing that feeling into everything. The packaging features custom illustrations (taking cues from the ingredients) which act as product differentiators, paired with a simple and refined typography for a further nod to the beauty industry.

With the expansion into more mainstream retail, we worked closely with the Beauty Bites team to further evolve the packaging, POS systems and campaign collateral. Launching with a beautifully refreshed brand and thoughtfully designed packaging suite paid off. Each touch point helps to tell a cohesive brand story, translating the Beauty Bites values seamlessly, allowing the brand to gain rapid recognition and success immediately upon launching.

Marketing poster design mockup of Beauty Bites by Smack Bang.
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