Best in class Bathware.
- PROJECT SCOPE:
- Web Design
- Art Direction
- Sydney, Australia
Astrawalker is a well-renowned and recognised Australian Manufacturer of high end premium quality tapware and products that hero impeccable design. In pursuit of the finest quality and highest integrity, the Astrawalker distinction is unmistakable. With a desire to reinvent and evolve their customer experience, Astrawalker approached Smack Bang to develop a new website and suite of brand defining product photography.
The reimagined online home needed to prioritise a more harmonious UX and navigation. With such an extensive catalogue of products, our challenge was to design a digital experience that was seamless — utilising an easy-to-use filtering system that allowed for better conversion. The new site also heroes and celebrates their stunning imagery with a refined approach, crisp aesthetic and elegant layout.
We teamed up with photographer Benito Martin and stylist Jessica Johnson to create iconic, striking imagery that transforms tapware into art. We intentionally stepped away from traditional expectations of the category, and utilised form and structure to create imagery that is unique and exciting, to better reflect the refined, distinguished nature of the brand.
The updated Astrawalker key marketing assets now reflect more accurately the brand’s premium position and reputation in the market