Ideas + Insights
June 19, 2018
The single greatest thing about being an adult in the 21st Century would surely have to be the internet. I mean, who wouldn’t agree?
We can now learn how to calculate Pi by throwing frozen hot dogs, buy a life size wall decal of an asian businessman or take a moment to watch someone eat ice cream off their scalp. What a time to be alive.
The internet has fundamentally changed our world. For better or worse, I’m yet to decide. But there’s certainly no denying that it has simultaneously made our lives so much more efficient, and yet so much more convoluted.
Frankly, it’s a love/loathe relationship for most people. But when you get it right, technology can truly be your best friend. Smack Bang would not be the business it is today without technology, in particular our love-to-loathe friend, Zoom.
As it currently stands, we work with over 500 clients worldwide and have birthed 2,000+ projects in over 20 different countries.
Yesterday alone I went to four different countries (through my trusty phone). At 8am I had a meeting in Toronto about a new retail store opening up, at 10am it was a bakery in New Zealand, at 5pm it was a marketing agency in Copenhagen and then, early evening, it was a random 70 year old’s landline in Double Bay because I dialled the wrong number.
There really has never been easier to connect with our fellow globetrotters, so for anyone thinking about embarking on some cross-continental business relations, let us assure you how easy it is:
It’s safe to say that we are now living in the future, a time when chatting to someone on the other side of the world no longer requires a town crier, a pen and paper, a horse or a freight ship. Technology has advanced the pace of our communications and the sooner our business relationships can use it to our advantage, the better we’ll all be for it.
Chances are you may be reading this from another time zone – and even hemisphere. If so, please let us know where in the comments below. We love to hear from you, and even more, love to work together. You know where to find us!
Image credit: Kelsey McClellan
Sending warmth from the tropics of Bali - Love your fresh, honest and real approach to beautiful design, keep up the amazing work (and blog!) x
Sending much love from Germany. Thanks for being so kick ass at everything you do. Inspiring, aesthetic, fresh and just damn good.