Copywriting goes well beyond listing your product features, advantages and benefits – the words we use have the power to tell a story and tug at a heart string. The way your brand speaks to your consumer is how they will remember the brand and the feelings associated with it. Leading brands not only have a clever tone of voice, but one that is distinctive to them, communicating seamlessly with consumers across every platform and touchpoint. Whilst a well thought out logo and magical design will catch the eyes of our target audience it is the copy and brand messaging that will capture their heart and mind. Ensuring strategy underpins all communication touchpoints is paramount to building lasting customer relationships.

The nitty gritty

Smack Bang offers strategic copywriting as well as brand messaging by leading wordsmiths who work to decode your brand DNA and design a brand language that is your own. As copywriting is necessary across every platform you choose to promote your brand, our writers utilise their inherent gift for language to elevate and propel your brand forward. With the correct tone of voice and brand messaging you’ll be able to attract your intended audience and convert one-timers into lifelong loyalists.

Smack Bang has developed the brand language, brand messaging and copywriting for a number of memorable brands including the likes of: