When supermarkets only carried one type of flour, brand was not important. However, times have changed and today’s e-commerce world supplies consumers with limitless purchase options, meaning that brand, quite simply, is everything.

Developing a cohesive and robust brand identity is an integral element of any effective brand strategy. Your visual identity is often the very first interaction an intended audience will have with your brand. A memorable and relevant brand logo, typography and brand colour palette will not only convey the desired brand aesthetic in one fell swoop but will trigger interest and intrigue into brand purpose, with consumers. Creating a strong and engaging visual brand identity begins with using the strategic brand principles and core foundations that act as a springboard for the creative development.

The nitty gritty

Often paired with the Brand Foundations service, the Smack Bang brand identity offering works by collaboratively engaging key stakeholders in a phased approach of ideation, creative concepting, visual development and design application. The result is the creation of an engaging and relevant visual brand identity, entrenched in purpose and presence. At completion of this service your brand identity will be ready to be seamlessly implemented across marketing collateral and digital platforms.

Smack Bang has worked collaboratively to build a number of memorable global brands with strategically sound and aesthetically captivating visual identities: